The fourth of the seven elements of the story is the Storybrand deal plan. In a story, the plan is a method that the leader gives to the hero to soothe his fears, help him get what he wants and solve his problems. For example, in Moneyball, guide Peter Brand tells hero Billy Beane (general manager of a baseball team) to use algorithms instead of anecdotes to select his players. To create a contract plan, make a list of all the potential worries customers might have, and then create a new list that covers everything on the first list. The goal of a process plan is to eliminate customer confusion, so plans should have between 3 and 6 steps. If you need more than six steps, combine the steps into phases – a long list can cause confusion. No matter what type of business you`re in, you need a three-step plan. This way, your customers know what to do next. It is also a way to alleviate some of the fears they may have about making a decision too quickly. You know the feeling when you should go to the doctor, but you put it off again and again? This is called fear, and we want to stay away, very far away from it. This Agreement constitutes the entire agreement and understanding between the parties with respect to the subject matter hereof and supersedes all other prior agreements. The book also includes links to great resources, especially www.mystorybrand.com where you`ll find a great template for creating your own BrandScript StoryBrand.

Subject to applicable law, StoryBrand will not be liable for any indirect, special, incidental, consequential, exemplary, liquidated or punitive damages, including, but not limited to, loss of profits, revenue or business; (b) damage related to telecommunications, the Internet, failures of electronic communications, corruption, security, loss or theft of data, viruses, spyware, loss of business, revenue, profits or investments, or use of software or hardware that does not meet the requirements of the system; (c) Damages or losses related to professional services or advice from third parties, including advertisers. The above limitations apply even if StoryBrand has been advised of the possibility of such damages. This Agreement sets forth StoryBrand`s entire liability and is GUIDE`s exclusive remedy with respect to the services and materials referred to herein. In no event shall Guide assert any claim or cause of action against StoryBrand for more than one year after such claim or cause of action arises. Download our Free StoryBrand PDF website template: www.clearbrand.com/storybrand-website-template In the movie The Dark Knight, the main character had to overcome several challenges. This includes the villain, the Joker, who has an evil plan to destroy the city of Gotham. This makes it difficult for Batman to stop the Joker from destroying the city. Neither StoryBrand nor any third party service provider shall be liable to Guide or any third party, whether in contract, warranty or tort (including negligence) arising in whole or in part from GUIDE`s access to our website, use of our services or materials, or this Agreement. The plan consists of small steps or information that eliminates customers` doubts or makes them feel like they are getting what they want.

First, we`ll look at two different types of Storybrand deal plans. Next, we`ll discuss how to write and title them and add them to your brand script. It`s this consistency within a section that helps the brain recognize patterns that makes it really easy for people to consume this content. At this point, you`re probably wondering what it actually looks like? Let me show you on a real website that we just launched. All right? So this website is a telehealth company that has just been launched in Tennessee. They have incredible prices, incredible benefits. If you ever want to talk to a doctor, I highly recommend seeing these people, but let`s scroll down and look at their plan okay. So we decided to call it our promise for you. Now that you no longer need to get your deal back, plan our promise for you.

You could call it our warranty. You can call it whatever you want. Our promise to you usually works pretty well, because that`s what these items are. Right now. Let`s look at these, no insurance required. What is a Storybrand deal plan? Why is this an important part of writing your brand script? For more information about cancellation and refund policies, see storybrand.com/terms-and-conditions. This book changed my business. It also changed my life as a StoryBrand Certified Guide! I loved the embassy so much that I was the first person in Australia to fly to Nashville to work with Donald Miller and his team to create the framework for organizations here in Australia and around the world.

All right. First, what is a plan of agreement? It is part of the StoryBrand framework. It`s in the plan section, isn`t it? The StoryBrand framework works like this. A character has a problem, meets a leader who gives him a plan that leads to failure or success. The agreement plan is where you can really connect with your customers in a really solid way. If you omit that, if you waste that, you`ve just missed an incredible opportunity to address some of your customers` concerns, connect with them, and move them forward on their journey to buy from you. So how can we create a plan of understanding that actually works? I will guide you through the three steps that my team and I go through with our clients. .