You and your indirect supplier must have reseller relationships with customers. These reseller relationships allow you to manage a customer`s subscriptions and services on their behalf. To attract a new customer with an existing Azure AD tenant, you can invite the customer to establish a reseller relationship with you and your vendor at the same time. If you decide to switch from a direct billing company to an indirect reseller company, there are several steps you need to follow. For more information, see this Microsoft page. Select Register Now. Your indirect reseller business uses the same AAD tenant that you use for your direct business. If you decide to switch from a direct billing company to an indirect reseller company, there are several steps you need to follow. For more information about the transition, see Transition from Cloud Solution Provider (CSP) Direct Partner to Indirect CSP Reseller.

With the introduction of the CSP program a few years ago, Microsoft wanted to get as many partners in the direct (Tier-1) model as possible. Microsoft believed that each partner would become a cloud-only partner because that was where the world was evolving. A large portion of today`s CSP partners with direct billing don`t handle as many transactions and aren`t able to offer 24/7 support to their customers, for example. Customers complain and Microsoft makes changes. In other words, Microsoft is tightening the reins. Acceptance is maintained once the reseller relationship with the indirect supplier has been established. There is nothing to do. A copy of the billing information you have for that customer will be provided to the indirect provider. You can access billing information by going to that customer`s Account page in the Partner Center dashboard.

Important information for Microsoft CSP partners. The Microsoft Cloud Solution Provider program helps customers and partners create a new business experience while moving their business to the cloud. To become a CSP partner, you must meet certain requirements. Now, Microsoft has tightened the reins. For more information about the requirements to participate in the CSP program as an indirect reseller, see Getting Started as an Indirect Reseller on the Microsoft Partner Network Web site. If the value of the program status is limited, your direct billing partner`s access to direct billing features has been restricted. This is probably the most popular option, as Microsoft expects between 80% and 90% of its CSP subscribers to become indirect partners. Let`s take a look at some of the strengths of an indirect CSP reseller. Once we have verified your information, you agree to the Microsoft Indirect Reseller Terms.

By using the Reseller Relationship Extension feature, you agree to share the billing information you have for that customer with the indirect provider. You don`t lose any company or your current status at Microsoft and have much more to gain. The prices through the indirect channel are almost the same as the prices you get directly through Microsoft. Similarly, incentives and discounts for direct and indirect partners are the same. You can only apply this feature to existing direct billing customers. It does not apply to indirect reseller customers. If you go alone as a direct CSP partner, the process can be quite rigorous and complicated, often taking up to four months. To be considered a direct CSP partner, you must meet the following requirements: For more information about transitioning from a direct billing partner to an indirect reseller, see Transitioning from a direct billing provider (CSP) to an indirect CSP reseller.

This feature is only available to transition partners who have indirectly registered resellers with their existing direct billing tenants At ALSO, we help you grow and scale your cloud business. Whether you need technical, development, sales or marketing support, we`re here for you. We make your transition from direct to indirect partner easy and seamless, so you and your customers can`t even notice the change and focus on what matters most: serving your customers. You can use the Reseller Relationship Extension feature to establish a reseller relationship between your existing direct billing customers and your indirect provider using the Partner Center dashboard. Before using the feature, note the following: The Microsoft CSP program is divided into two models: Direct and Indirect. The main difference is quite simple; Direct CSP partners buy and sell Microsoft products directly from Microsoft, and indirect partners buy and sell Microsoft products through an indirect CSP provider. However, the admission requirements to participate in the two models are different. Being a direct partner (Tier 1) has its advantages, but with the changes announced by Microsoft, you`ll also face higher costs, e.B.

13,500 EUR of annual support policy. You must reach the $300,000 revenue threshold. As a CSP provider, we can help you reduce costs when you become an indirect reseller at ALSO. If your direct billing capabilities have been limited, you will no longer be able to make new purchases for your customers in Partner Center. This restriction includes: Perform the following steps to confirm whether the direct billing partner customer`s access to direct billing features has been restricted. The billing and provisioning infrastructure is provided by your indirect provider, so you don`t have to worry about making major investments before you even start making money. They also take care of technical support for your customers and relieve you of the pressure of offering 24/7 service. Your indirect supplier must also have its own value-added services to support both your business operations and your product portfolio. .